In today’s digital world, online video content often plays a key role within company advertising. Millions of pounds are spent every year in the UK alone, funding video advertisements, internet campaigns and generating other graphical and textual social media content. With all of that time and money spent, it’s crucial to go that extra mile. Here, we’ll discuss how working with subtitle companies to caption your content is key. 

Website Subtitling to boost search engine performance

Adding subtitles to online video means that Google and other search engines can pick up and utilise your key words, which should enhance your rankings. Online subtitles can contain dialogue as well as forced narrative and subtitling of onscreen words in order to maximise the opportunity for you to boost SEO.

Video translation services to boost global reach online

Similarly to utilising subtitles as a means for search engines to crawl your keywords, translations can also help with this. Search engines can pick up on both English and foreign subtitles. In short, Google likes international content. In addition to picking up foreign keywords for international audiences and global SEO, having more of an international presence on search engines can also boost SEO for the source language site.

Subtitle burning for instant viewer engagement

Higher video engagement online can be well recognised by search engines. The more clicks your videos get, the longer users browse your site, the more brownie points for your SEO. Subtitle burning involves the process of adding captions as a permanent part of your video. Burning foreign subtitles gives international viewers immediate access to your video translation. As a result, engagement improves. Whilst subtitle burning does not in itself generate keywords for SEO, an SRT or other subtitle file can still be uploaded on request.

Social media subtitling services

At Capital Captions, we offer subtitling, closed captioning and translation services for online videos. We would always recommend working with a professional subtitling and translation company over using automated subtitles or other channels for creating captions. High quality captions can really boost the reputation of your company and improve your SEO. With low costs, top quality and fast turnaround, visit CapitalCaptions.com today for your quote.